We've said it many times. We've posted about it, written about it, handed out fliers and put signs up. One of the worst thing you can do in the guitar industry is go too cheap. Stick with me here and let me explain.
What would happen if Johann Pachelbel was given a cheap $50 piano or Picasso was only allowed to create a painting using a stick to draw in the dirt. Let me ask you this. How inspired are you to listen to music when its on a home theater system with hi fi sound. Now how satisfied are you listening to it with your tiny little phone speakers? A sure fire way to kill passion is to show art in its cheapest dirtiest form. If you want to inspire someone you show them the best. You take them to a high-end restaurant to try filet mignon if you want to introduce them to steak. You take someone to an art museum to introduce them art. You take them to a concert to show them music. Why would you give them a $50 stick of wood with strings slapped on them to get them interested in guitar?
Maybe you are thinking. Plenty of people find passion by drawing in dirt or playing a cheap instrument. You can probably name me a few famous guitar players that started with cheap or free instruments. Yes, but this is only the extremely motivated few. These are people that refused to quit no matter what. They may have found success that much sooner using higher quality gear. For the rest of us we need whatever help we can get.
This is a large part of why the music industry shrank so drastically over the years. People buy very inexpensive guitars made overseas. They don't want to pay for lessons so they look for free lessons from friends or YouTube. Many quit within a month or two and never return.
Finally I'll leave you with my personal story. I quit trying to learn guitar 3 times. My brother and father showed me a few chords on an acoustic guitar. I just wasn't interested. There was no commitment. No purchase of my own money and the music wasn't what I was interested in. I had friends who let me borrow a guitar and the same thing happen. It wasn't until I bought a beautiful, sweet sounding guitar associated with the genre of music I was interested in that a spark happened. I still would have quit by getting distracted by all the movies, video games, friends and adventures if it wasn't for a teacher. I was committed to seeing my teacher each week. I was committed to practicing because I was giving someone my hard earned money and I wanted to show up because the teacher got to know me more and more. He kept finding music I loved. Not only was I playing music I loved but I found out about more bands on songs I've never heard before. Like a personal Pandora or Spotify but better. When is the last time you had a professional musician pick out music for you based on weeks of personal connection?
Lastly let's take a turn and talk about what is possible. At Northwest Guitars we have a success rate over 95% with all our students. Meaning someone who knows nothing about guitar is able to eventually play songs fluidly. This is way better than the industry standard. Why? One reason is that we don't sell unplayable guitars. Another is we have passionate professionals with years and years of experience who love guitar. We've created a store that is fully focused on the passion of music. All day long we find new music, share it, talk about it. We have shows, clinics and jam sessions. We have old and young musicians sharing stories and ideas. When you come to see us we'll help you find a good quality, well set-up instrument that will fit your budget and connect you with one of our expert and experienced teachers so you will have the best chance of success!
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Don't Go Cheap
At Northwest Guitars we are deeply embedded in our community. From donations to local schools to promoting local musicians we work hard to make Bellevue and the surrounding areas a better place to live, work and play.